Privacy Policy

Hormariye Merchant Reykjavik (“we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you access our website, mobile application, or use our merchant services.

By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.
  1. Information We Collect

    We collect the following types of information from you: 

    •  Personal Information: This includes your name, email address, phone number, billing information, and any other details you provide when booking our services or contacting us. 
    •  Booking Details: Information related to your bookings, such as pickup and drop-off locations, flight details, tour preferences, and any special requests.
    •  Payment Information: We collect payment details, including credit/debit card information, billing address, and payment history, to process transactions. 
    •   Technical Data: Information such as your IP address, browser type, operating system, device type, and browsing behavior when visiting our website. 
    •  Real-Time Location: Live location to enable accurate pickups, deliveries, and order fulfillment. 
    •  Location History: Past location data to improve service efficiency and routing accuracy.
  2. How We Use Your Information

    We use the collected information for the following purposes: 

    1.  Operate, manage, and enhance merchant services.
    2.  To process payments and fulfill orders.
    3. Improve platform performance and user experience.
    4.  To communicate with you, including customer support or updates on your ride or delivery.
    5.  To send promotional offers, updates, or surveys (you can opt-out at any time). 
    6.  To comply with legal requirements and enforce our terms of service.
    7. We use your live location to facilitate accurate pickups, drop-offs, and deliveries, ensuring timely and efficient service.
    8. We analyze past locations to improve route optimization, enhance service accuracy, and provide better recommendations for future bookings.
  3. Information Sharing and Disclosure

    We do not sell or rent your personal information. However, we may share your data under the following circumstances:

    1. With Service Providers

      We share information with third-party vendors for:

      •  Payment processing.
      •  Mapping and route optimization.
      •  SMS and email communication services.
    2. With Other Users

      •  For rides: Drivers receive your name, contact details (masked if possible), and pickup/drop-off locations.
      •  For deliveries: Delivery personnel receive package details, sender/receiver name, and addresses.
    3. Legal Compliance

      We may disclose information if required by law or to respond to legal requests (e.g., subpoenas).

    4. Business Transactions

      In case of a merger, acquisition, or asset sale, your information may be transferred to the new entity.

  4. Data Retention

    We store personal data only for as long as required to Deliver services Maintain records for legal or accounting purposes Resolve disputes and enforce agreements. Users may request account removal, subject to legal retention requirements.

  5. Your Privacy Rights

    Depending on your location, you may have rights under applicable laws, including:

    •  Access: Request access to your personal data.
    •  Correction: Ask for corrections or updates.
    •  Deletion: Request deletion of your information.
    •  Data Portability: Request transfer of your data to another service provider.

    To exercise these rights, contact us at presidentialenterprises340@gmail.com.

  6. Security Measures

    We apply technical and organizational safeguards, including encrypted systems and restricted access controls, to protect your data. While we strive for maximum security, no system can be completely risk-free.

  7. Cookies and Tracking Technologies

    Our platform uses cookies and similar technologies to track app usage and enhance user experience. You can manage your cookie preferences through your device settings.

  8. Third-Party Links

    Our platform may include links to external websites or services. We are not responsible for their content or privacy practices and recommend reviewing their policies independently.

  9. Updates to This Policy

    This Privacy Policy may be updated periodically. Any changes will be published on our platform, and continued use of our services indicates acceptance of the updated policy.